The term “price matching” is pretty enticing, isn’t it? After all, what’s not to like about a store that drops it’s price to meet another retailers’? In theory, you get that great price you wanted, and you get to purchase it at the store you want to patronize. Right? Oh, it doesn’t exactly work that way, you say? You’re right.
The truth is that too many stores have taken the term “price matchng” and made it something less than the money-saving policy many of us would like to see. Many of these practices are weighted down by meaningful exclusions that most people don’t bother to even attempt to take advantage of “price matching.”
Some stores match a price from a competitor, but only if they consider that store a competitor. In the small print, they sometimes exclude prices found online, which are often lower than the price of an item in store. In fact, many stores will not even match their own online price at the brick and mortar location. Other retailers will match only if you have the competitor’s price in writing. “Pardon me salesperson, but could you write that price down and sign it so I can go get it somewhere else?”
On November 14th, Walmart put into place a price matching plan which, at least on paper, seems to be more comprehensive and considerably more competitive than any other we have seen in the past. How is it different?
First, Walmart will match their own online price in their 5,000 or so stores. It wasn’t long ago that they were likely to tell you that they were “unable” to match their online price in one of their brick and mortar locations.
Next, they’ll match the prices of their competitors, whether in stores or online. That means they’ll match not only the price of the store down the street (Sears, Target etc…) but also extremely competitive online only retailers like Amazon and NewEgg. As they put it, “Store management has the authority to take care of the customer and match any online competitor to ensure a positive, hassle-free customer experience.”
You shouldn’t have to fight to receive a fair price matching policy.
See all the details of Walmart’s new price matching policy at.